[March 12, 2025] - Nset and MillPont today announced the launch of Forge, a revolutionary Advance Market Commitment (AMC) that fundamentally rewrites the rules of agricultural decarbonization.

This first-of-its-kind solution tackles the most persistent challenge in corporate sustainability: reducing farm-level emissions while maintaining efficient supply chains and procurement processes.

The Problem is Bigger Than You Think

Most sustainability executives understand the challenge conceptually: agricultural emissions represent up to 80% of many food brands' carbon footprints. What's less understood is why traditional approaches consistently fail:

• Fragmented Implementation: Brands attempt to coordinate thousands of individual farmers across complex supply networks

• Capital Misallocation: Millions in sustainability budgets get trapped in administrative overhead rather than funding actual farm transitions

• Data Integrity Crisis: Agricultural emissions reporting suffers from fundamentally flawed measurement approaches, relying on theoretical models and sampling rather than direct field-level data. This creates incomplete GHG inventories that undermine sustainability claims, expose brands to greenwashing accusations, and prevent accurate progress tracking against climate targets

• Farmer Livelihood & Adoption: Traditional programs often fail to ensure long-term adoption by not adequately addressing farmer livelihood and economic incentives, causing reversion to conventional practices

The result? Massive investments with minimal verifiable impact – the definition of a low-ROI sustainability strategy.

A New Paradigm for Agricultural Decarbonization

Forge fundamentally changes this dynamic by introducing a market-backed mechanism that:

• Injects capital directly where it matters—supporting farmers transitioning to climate-smart practices

• Eliminates the need for brands to develop complex in-house decarbonization programs

• Provides scientific-grade measurement and verification of emissions reductions

• Seamlessly integrates with existing procurement systems and supplier relationships

"With Forge, we're solving the structural barriers that have prevented meaningful progress on agricultural emissions," said Richard Cohen, CRO of Nset. "By shifting from brand-led decarbonization programs to a market-backed model, we're making it possible to achieve greater impact with less complexity and lower upfront costs."

Key Innovations Setting Forge Apart

What distinguishes Forge from conventional approaches is its comprehensive design addressing the full spectrum of challenges in agricultural emissions reduction:

1. Capital Efficiency Forge removes the capital burden from brands by funding the costs of decarbonization—including measurement, reporting, verification, and agronomic support—allowing companies to transition from heavy upfront investments to a simple per-bushel cost at the time of procurement.

2. Seamless Supply Chain Integration Forge addresses the challenge of coordinating climate-smart practice implementation across complex agricultural networks. Rather than requiring brands to manage the logistics of transforming thousands of diverse farming operations, Forge's extensive farmer network generates and attaches verified Scope 3 reductions to the commodities brands procure from their existing suppliers.

3. Scientific-Grade Verification Forge deploys the industry's most advanced measurement system featuring flux towers that directly measure carbon and nitrogen at the field level, providing bulletproof verification that withstands regulatory scrutiny and consumer demands for transparency.

4. Streamlined Carbon Accounting The program's innovative Carbon-Intensity Certificates attach directly to commodity purchases, designed specifically to integrate with GHG inventory accounting systems and withstand third-party audits.

Program Rollout

Forge’s structured implementation timeline is designed to deliver verified carbon reductions within the 2025 growing season:

The program will initially focus on key commodity crops central to the food and beverage supply chain, with plans to expand to additional crops and regions based on participant feedback and market demand.

The Road Ahead

The launch of Forge represents a pivotal moment in agricultural sustainability – the point where decarbonization becomes not just environmentally necessary but commercially viable.

Over the coming months, Forge will be onboarding a select group of forward-thinking brands ready to pioneer this approach. These early adopters will help shape the future of agricultural emissions reduction while securing competitive advantage in an increasingly carbon-conscious marketplace.

• Early adopters receive:

  • Preferential pricing

  • Influence over future AMC initiatives

  • Governance participation

  • Joint marketing opportunities

Join the Transformation by May 1st

For sustainability and procurement leaders ready to revolutionize their approach to Scope 3 agricultural emissions, we invite you to learn more about Forge.

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About Nset: Nset is a climate technology company that designs and implements innovative financial mechanisms to accelerate the transition to sustainable agriculture. Founded by experts in carbon markets, digital innovation, and financial engineering, Nset bridges the gap between environmental impact and commercial viability. The company specializes in developing market-backed solutions that align economic incentives with climate action, enabling enterprises to achieve meaningful sustainability goals while maintaining business competitiveness. Nset's approach combines rigorous scientific measurement with practical business integration to create climate solutions that deliver verifiable results at scale

About MillPont: MillPont has established itself as a pioneer in agricultural innovation, creating scalable solutions that transform how the food industry approaches sustainability. MillPont revolutionizes environmental asset management in agricultural value chains with digital deeds linked to Sources of environmental outcomes. As a cutting-edge geospatial clearinghouse, we provide secure, connected infrastructure that bridges digital ecosystems—empowering organizations to scale operations, secure sustainable investments, and reduce risk with confidence.